Over the summer of last year, I paid for a foundation to be added under part of my old home. It cost a bit of change and was one of those “invisible” fixes I can’t easily show off to the neighbors. I’m sure they’d rather see a flashy improvement, like taking the house’s patchy exterior from five colors to one or two. But it was a necessary investment. The addition only had a few wood supports with a rotted plywood skirting, and the contractor told me he was surprised the structure hadn’t already collapsed.
You don’t need me to elaborate much further on the value of a good base, whether we’re talking about houses or our careers. Investing resources and time to shore up and build upon our current knowledge and connections will always be a worthy spend. At BRANDPACKAGING’s Packaging That Sells conference, we aim to help you do just that, in a relaxed atmosphere with branding, packaging and design’s top people.