Kids have the power to influence entire product or services categories, directly and indirectly, in expected and unexpected ways. Tailoring products to appeal to kids has impacted nearly everything: from beverages to snacks, restaurant menus to at-home meal options, hotel accommodations to cruise activities, bikes and scooters to automobile amenities, and many other areas as well.
Certainly this impact is felt from the first moments of anticipation and excited planning by parents-to-be. Expectant mothers and future fathers research practically everything in preparation of the new arrival. Suddenly everything changes: They are now a family. They are caregivers. There will be many firsts — words, steps and so on. These parents will be there at every possible turn, with pictures posted to prove it! With that, the firsts will become likes, while many become favorites.