The story: In 2010, Cason and Curtis Thorsby, brothers from Davison, Mich., founded Party Armor, a company offering a dietary supplement that protects against common hangover symptoms.
After taking part in “typical college activities,” Cason and Curtis, who weren’t big imbibers to begin with, would drink half the amount as their peers and wake up feeling worse than their friends did the next morning. The brothers were curious why, and Curtis began researching the cause of hangovers to determine if there was any way to drastically minimize their effects. He found that when the liver tries to break down alcohol, acetaldehyde is formed and remains in the body, causing hangover symptoms.