LIQS come in sealed and tamper-resistant 50ml recyclable, crystal polystyrene shot glasses.
Brand agency CBX recently assisted start-up company LIQS with the design of innovative packaging and the formulation of other branding initiatives for its eponymous line of super-premium, ready-to-drink cocktail shots.
The CBX design team worked with LIQS cofounders Michael Glickman and Harley Bauer on a variety of efforts, including strategic alignment and development of the LIQS’ brand mark and package design. “We took our design cues from LIQS’ target customer, a sophisticated millennial who loves spontaneous get-togethers with friends, whether poolside, at the beach or boating,” says Gregg S. Lipman, CBX managing partner.