Give Them Something to Talk About with Sustainability
Sustainable efforts won't matter unless brands care about meaningfully engaging consumers.
Ever since philosopher Friedrich Nietzsche proclaimed God as dead, people have continued doing likewise with various subjects, including sustainability. Don’t be deceived by our cover; we’re not saying we also agree. Instead, we believe sustainability is very much alive for brands; you just need the right approach.
Consider this: If you are in a conversation and find yourself at a loss for words, you could buy yourself a few minutes by going on about the weather — or, you could go deeper and ask the person about himself and his interests. Almost without fail, people eagerly engage when speaking of what matters to them.