The redesigned package for the organic and 100 percent juices shows parents and kids that good can be fun.
New for spring 2014, InZone Brands has unveiled an entirely new portfolio strategy for kids’ juice.
The vision of founder Jim Scott has been to help kids lead healthier and happier lives, so InZone evolved its brand and product strategy to better position the company toward this goal. The new good2grow brand and supporting marketing campaign enable it to reach a much broader group of consumers seeking “better for you” products that do not require sacrifice of taste.