“Less is more” is the consumer’s motto when it comes to beverages: less additives and preservatives and zero sugar. With packaging the opposite is true: how the packaging sector is countering.
“Less is more” is the consumer’s motto when it comes to beverages: less additives and preservatives and zero sugar. With packaging the opposite is true, for it has to be individually designed, promise product quality, and possibly offer extra utility as well. Such consumer behavior is not exactly kind to the environment. The packaging sector is countering this with resource-conserving and low-cost packaging technology; find these trends and technology at interpack. 2014.
“As real as knowing where you belong” –– with this slogan of the Brinkhoff’s No. 1 beer brand from the Ruhr district in Germany, the Dortmund Brinkhoff’s brewery is targeting the people in the area. On the labels of the special edition, the company is showing 40 sights from 21 Ruhr district towns in Germany with a description of the pictured sight on the reverse of the peelable labels. Local patriotism and beer-drinking –– a sure source of sales. “Our edition is really popular,” says Brinkhoff’s marketing manager, Andreas Thielemann.