New Research Initiative with Focus Groups Launched
The monthly in-house consumer focus groups are designed to gauge consumer preferences for specific package components.
TricorBraun’s Design and Innovation team has launched a series of monthly in-house consumer focus groups designed to gauge consumer preferences for specific package components. The goal of this research is to provide the team’s designers with insight into consumer acceptance of and preference for certain packaging innovations that will ultimately help them to develop more effective custom packaging solutions.
These focus groups concentrate not only on capturing consumers’ preferences for an overall package solution but also their reactions to various innovative components, says the company. During one recent focus group, for example, consumers were asked to review a variety of closure options, including continuous thread-CT and dispensing jar lids, as well as several innovative lining alternatives, including plain, blind embossed and printed and embossed liners. Participants were questioned not only about their preferences for each closure and liner but also were asked to identify what product category they would like to see incorporate that preferred closure and liner.