The redesign and repositioning unifies the health benefits of dark chocolate with the personality behind the brand.
Pearlfisher New York has created the new brand strategy, tone of voice, brand identity and packaging for organic chocolate brand, NibMor.
A premium snack brand that does aims to do things differently, NibMor was founded by two nutritionists with a love for dark chocolate, eager to share the health benefits of chocolate as part of an active lifestyle. The challenge for NibMor was how to create a cohesive brand message that was enticing to consumers, expressing their healthy point of difference in a desirable way on the crowded confectionary shelf.