This year's limited edition is American-summer inspired with an internationally relevant feel.
Building on the success of the past two years, ButterflyCannon has again been recruited to develop the limited-edition packaging for this year’s Chandon Summer program, #ChandonSummer.
The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the lead (U.S.) brand team to adapt its thinking slightly and aim for the 2014 limited edition to be American-summer inspired with an internationally relevant feel.