Retail Ready Packaging Hits the Shelves and the CPGs
Several trends factor into retail ready packaging's growth.
Rrrip! The stock boy opens and places a tray of product on the shelf. Rrrip! He does it again. A few more times and he’s done — in a fraction of the time and with better results than if he had placed the product piece by piece.
For “Retail Ready Packaging: Research and Analysis,” a recent report from PMMI, The Association for Packaging and Processing Technologies, researchers conducted interviews with an assortment of brand owners, machinery manufacturers and retailers to learn what’s behind growth in the market for retail ready packaging (RRP).