You don’t need me to tell you that private labels have come a long way in both quality and packaging in recent years. You also don’t need me to tell you many still have quite a distance to go to be on par with strong, consumer-loved brands.
If you are concerned your company may fall on the ho-hum side of what Todd Maute calls “The Spectrum of Love,” visit the article for insight on why this is a big deal and what your brand can do to tip the scale positively.