The stand-up pouch (SUP) is positioned to be the packaging of choice for more consumer products, with billions of items expected to transition to SUP packaging in the next four years. Pouch popularity has been steadily progressing over the past decade as manufacturers and retailers have enticed consumers with innovative SUP product packaging, especially in the food, beverage and pet food categories.
Along the way, consumer goods brands and retailers have come to appreciate the positive impact of SUPs on their bottom lines as they optimize shelf and warehouse space.