New Packaging Polishes First Place Finish Car Care System's Brand Image
The story: For 28 years, MetroTech Automotive has been selling its high quality First Place Finish car care system, which is designed to protect both the interior and exterior of vehicles, to auto dealerships across the United States. The dealers in turn resell the system, primarily to purchasers of premier cars by manufacturers like Lexus, Mercedes and BMW.
The challenge: Last year MetroTech launched a redesign of its brand, from logo to website, to project a more distinctive and upscale brand image. It began the redesign with the First Place Finish car care kit.