I recently received a frantic call asking for help from a new client who is launching a children’s product. She realized that the path she chose to get to a final identity with effective packaging graphics was not working. At the time, she didn’t think she had options: She assumed that since her budget was limited, she would only be able to use a student designer.
That client certainly isn’t the first person to express these concerns. The good news is that such mistakes are easily addressable. In fact, you can usually avoid these pitfalls by finding the right strategic partner for your branding project. With that in mind, I thought it might be helpful to share a few of the tips I’ve learned along the way.