The Nerd Alert is a monthly column from Theory Associates all about consumer tech packaging and nothing but. I’ll be analyzing the retail environment where products go to battle every day, and reviewing the challenges and the design languages that stands out. We will travel to big box stores like Best Buy, smaller airport stores like InMotion and may even take a trip down the aisle of your local Walgreen’s. If product packaging is being used to create crave for techology then I’ll be showing you what works, what doesn’t and what trends are emerging.
I guess we should first start at the beginning. What exactly does make for “good” packaging and what are the driving factors that make something effective in this market? So, for our first column I’d like to pull out a few examples of some really good consumer tech packaging and why we thing so. Now, some of these examples have been around for awhile, but the fact that they are still relevant and very effective only reinforces the reason why they are making this list. Turns out even in retail packaging, there are oldies but goodies.