The FDA’s proposal to update the Nutrition Facts label on food and beverage packaging means there’s a golden opportunity to refresh or completely revamp a brand’s packaging design. Everyone will be headed to the printer, and there’s no good reason not to come away with a package design that communicates a clear, compelling, premium-quality and impactful image.
I strongly believe in the strength of good packaging design and how the design has the power to drive the brand and make the sale. A good design should attract the consumer to your product, quickly inform them about what’s most important, differentiate your product from the others and compel the consumer to purchase.