Having worked with Bombay Sapphire for a number of years on a variety of product innovations, strategic brand design agency Webb deVlam was ready for the company’s next business challenge. While Webb deVlam’s previous work with the gin brand had included hallmark branding and the luminescent Electro pack, this time the Bacardi team representing Bombay Sapphire came bearing an exciting new opportunity for the agency.
The brand was in the process of unveiling a newly redesigned and restored Bombay Sapphire distillery at Laverstoke Mill in Hampshire, England and opening the location to the public. To coincide with this historic moment for both Bombay Sapphire and Laverstoke Mill, Webb deVlam was asked to create a unique experience that could tie together elements of the mill but retain the heritage of the classic Bombay Sapphire brand. The deliverable would be a premium limited-edition bottle and gift pack that would be sold only to visitors of Laverstoke Mill when it opened its doors to the public on October 1.