Instant Knockout's Molded Plastic Packaging Is a Hit
Instant Knockout Punch is for men looking to burn fat.
When a new product enters an already crowded field –– like the weight-loss supplements marketplace –– standing out from that crowd is critical to success. Robert Parker, owner of Roar Ambition., recognized that when he developed his new weight-loss product targeted towards men. Roar Ambition already had an existing product in the male supplement market, and Parker knew that there was a demand in the market for a unique fat burner, but he also knew it would have to grab attention.
To create that impact, Parker conceived of a dramatic package –– a clear plastic bottle molded in the shape of a clenched fist. That would show off the bright red capsules while projecting his “knockout fat” theme. It was intended to be eye-catching and designed specifically to appeal to his target demographic: younger men who are already working out but who want help losing that last few pounds of fat.