Agency Creates “Cheers to Design” Holiday Gift Pack
Mode Design Group switches things up for its 2014 holiday gifts to contacts and clients.
Mode Design Group, a NYC based creative agency, wanted to switch things up for its 2014 holiday gifts to contacts and clients. The goal: create something desirable, giftable and with long lasting functionality. The agency immediately went to the drawing table — i.e., the office bar — and let the creative juices flow. On the third attempt to make the perfect martini lemon twist, the idea became clear — a tool to easily twist a lemon rind would make the ideal gift for 2014. Mode would create the perfect martini gift pack, complete with an Alessi Apostrophe lemon twist held in a custom designed box.
The final pack includes a custom Alessi Apostrophe lemon twist, engraved with the Mode Design Group logo. The lemon twist sits next to an Ultimat Vodka mini in a plush gray EVA vacuform, lined with a soft touch, suede-like, matte gray paper. Two doors, secured with magnetic locks, open with a ribbon tie to unveil the tool and vodka. On the inside of the left door, a recipe for the Mode Martini is printed in foil, bringing the text to life against the gray paper. The official Alessi instruction booklet sits in a pocket underneath the recipe, visible through a clear acetate plastic sleeve. The suede-effect matte gray paper continues on the packs’ exterior with a spot varnish, foil stamped pattern and signature MDG embossed logo in the bottom left corner. The final touch is a holiday message printed in foil, “cheers! to design.”