The agency used a modern twist to incorporate Christmas spirit into the brand.
Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has developed the visual identity for TIGI's global Christmas campaign.
TIGI, the professional hair care brand founded by Anthony Mascolo, needed an innovative campaign for the approaching holiday season that could cut through the saturated market of Christmas promotions and engage with clients of high-end salons across the globe. To do this, Casa Rex has incorporated the Christmas spirit into the brand, but with an all-new modern twist.