The agency was tasked to create a powerful design to animate the shelf.
International branding agency bluemarlin has designed special limited packaging for Lindeman’s Nordic 3L boxed wine for the 2014 winter festive season. Two variants, Shiraz Cabernet and Chardonnay will be available in Sweden, Norway and Finland throughout the winter.
Given the large number limited edition wines launched during the festive period, it’s always a challenge for a brand to distinguish itself. Bluemarlin was tasked to create a powerful design to animate the shelf, emphasising Lindeman’s premium quality cues rather than relying on stereotypically festive imagery.