ButterflyCannon Creates Festive Gift Carton for Glenmorangie Original
The watermark pattern comes alive when the retail lights reflect off the surface.
ButterflyCannon has created a limited-edition festive pack for Glenmorangie Original, to be sold internationally.
Each year ButterflyCannon is challenged to produce an innovative carton pack design that catches the eye of the festive shoppers. This year’s creation uses a state of the art technology, developed by Karl Knauer Packaging, which inspired the ButterflyCannon creative team to develop Glenmorangie’s watermark pattern into a bespoke holographic finish. The pattern comes alive when the retail lights reflect off the surface, changing color as you walk past and revealing a silhouette of the bottle. This technology also provides opportunity for traditional premium finishing effects such as gloss and matte varnishes and heavy embossing.