Challenge to Designers: Improve Packaging in Your Local Shops!
Iggesund wants to see more sustainable choices made in packaging.
Iggesund Paperboard is working via the crowdsourcing company Crowdspring to challenge the world’s designers to improve existing consumer packaging.
“Every day we all see examples of packaging that could be improved by a better choice of materials or a better design,” explains Staffan Sjöberg, who is in charge of the project at Iggesund Paperboard. “Now we’re giving designers all over the world the chance to contribute their ideas on how to replace packaging made of glass, plastic or metal with solutions that use paperboard.”