The design celebrates the brand’s sponsorship of the 2015 UEFA Champions League.
Brand and packaging design agency Bulletproof announces details of its work for Heineken in creating new packaging and a visual identity system celebrating the brand’s sponsorship of the 2015 UEFA Champions League. Bulletproof has designed new primary and secondary packaging for this event, as well as creating a complete visual identity system to flex across all touchpoints.
In a global project combining two iconic brands, Heineken and UEFA Champions League (UCL), Bulletproof was tasked with designing packaging and a visual identity system that would elevate the match viewing experience and place Heineken at the very heart of the UCL viewing ritual. The new visual identity also needed to reflect the core theme from Heineken’s promotional strategy and accompanying television commercial, "Champion the Match," where the central figure creates the perfect match-viewing scenario for him and his shipmates.
Els Dijkhuizen, Heineken design manager comments, “UEFA Champions League is the ultimate stage for Football champions. We were looking to create a clean, simple and iconic design that celebrated the connection between the two famous brands, Heineken and UEFA. We wanted a system that was expressive and iconic. Bulletproof has been the perfect partner during the process, providing a strategic understanding of both the Heineken and UEFA Champions League brands. The team at Bulletproof have delivered world class packaging and design for a world class event.”