TricorBraun Helps Rejuvenate Introduce Cleaning Products into Mass-Market Retailers
Rejuvenate Home is targeted specifically at the cost-conscious consumer.
In the late 1990s, Joe McDonnell, founder and current CEO of For Life Products LLC developed the formula for All Floors Restorer, the original product and core of the company’s Rejuvenate line. These restoration products are designed to return wood, laminate and other hard floor surfaces to “New Again” condition. The Rejuvenate Home and Rejuvenate series also feature products for many other home surfaces including cabinets and furniture. Originally sold through TV shopping network channel QVC, eight years ago, the multi-year, rapid growth of the Rejuvenate line led to a national introduction into The Home Depot, followed by Menards and other home centers and hardware chains, as well as mass-market retailers, including Walmart and Bed Bath & Beyond. The full Rejuvenate line now numbers almost 30 SKUs.
Last year, For Life Products analyzed its sales data to plan its future marketing. That analysis found that shoppers in the mass-market retailers where its products were sold tended to choose lower cost cleaning products for cleaning floors and cabinets over its more expensive Rejuvenate restoration products.