In business, it is often all about the bottom line. It’s a careful balance between income and expenses that you hope tips the right way. Expenses are a unavoidable part of any business and can be loosely defined as something one pays for that is consumed, used up and does not directly contribute to the bottom line — think cleaning supplies, shipping costs and paper clips. Expenses can be painful, tightly controlled and just no fun. Many times, packaging for a company’s product is considered an expense, a necessary evil that allows a product to go from the maker to the consumer. But packaging is so much more. It’s time to elevate packaging from expense to investment.
An investment is something that contributes to the foundation of the company, something upon which one builds and improves, and it supports growth. An investment works for you — think machinery, software and payroll. Yes, payroll.