Integrated Design: A Powerful Equation in Packaging
When Rob Croft and Martin Short founded the branding agency Swerve in 2002, they were industrial designers desiring to offer a fresh, small-agency approach — at a time when post-Sept. 11 economics were challenging clients to get the best services for their dollar.
While building their firm, the pair discovered that an integrated (structural and graphic design) approach was liked by clients — and the process led to big results at shelf.