A Package Redesign Makes GoodBelly's Gut Feeling Correct
The story: In 2008, organic food company NextFoods’ founders Steve Demos and Todd Beckman, believers that healthy food makes great medicine, created the GoodBelly brand, which brought non-GMO, dairy- and soy-free, vegan and kosher probiotic drinks to the marketplace.
With its sleek black carton and emphasis on a unique probiotics feature, GoodBelly distinguished itself from other fruit juices in the natural channel.