New packaging processes that merge label and container have presented opportunities for growth.
Inland, a leader in advanced packaging technology, has unveiled a strategic rebrand in connection with the company’s growth and expansion into new markets. Now a comprehensive packaging solutions provider for food, beverage and consumer products, Inland has simplified its identity by dropping the word “Label.” The company became Inland Label in recognition of its prominence in the beer label industry, propelled by a longstanding relationship with G. Heileman Brewing Company. Prior to that, the company name was Inland Printing.
The emergence of new, sophisticated packaging processes such as In-Mold Labeling (IML), which merges label and container, presented opportunities for dramatic growth and diversification. Substantial equipment investment and development of technical expertise have been ongoing for more than a decade, beginning with a major laboratory expansion and the addition of a chemist to lead the development team. Inland is now the North American IML leader, the company reports.