Brigaderia’s Debut Chocolate Range Designed by Casa Rex
The visual identity fits the brand's witty personality.
Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has developed the visual identity and packaging for CbyB, the first range of chocolates by Brigaderia, the Brazilian confectionary boutique specialising in brigadeiro sweets.
The visual identity was built through the mix of contrasting visual elements — black and white vintage style engravings combined with simple yet bold and vibrantly colored illustrations — which at first might not seem like a good fit, but when combined bring out not just the brand's witty personality and evoke what eating chocolate is all about.