CPG brands have come a distance in minimizing wasteful ways, but there is no finish line in sustainability. Materials can be improved; packages can become smarter; brand communication can be clearer — all to the benefit of bottom lines and customer relations.
BRANDPACKAGING talks with Packaging Technology Integrated Solutions’ Jennifer McCracken, director of sustainability, and Todd Bukowski, senior packaging consultant, about what HAVI Global Solutions (www.havigs.com) is seeing in sustainability and how brands can take green practices and packaging further.