Carma Laboratories Inc., the manufacturer of Carmex lip balm products, was pleased to announce that its newest product, Carmex Cold Sore Treatment, was recently named a 2015 “Product of the Year” winner in the Specialty Skin Treatment category by Product of the Year USA — the nation’s largest consumer survey on product innovation. The packaging for this new item was designed by The Goldstein Group, New York.
“The Carma Laboratories innovation team began the product development process with research to better understand the cold sore sufferers’ experience,” says Jona Mancuso, director of marketing, Carma Laboratories. “Through this research, the team learned that the two biggest concerns for cold sore sufferers are pain, which reminds them that the cold sore is there, and the appearance of the sore itself, which can make the sufferer feel isolated and self-conscious,” adds Mancuso. “After a formula was developed that addressed both of these sufferer concerns, it was critically important to develop product packaging that clearly communicated the distinct reasons to purchase. Additionally, the packaging needed to differentiate this new product from existing products in our lip balm line.”