The inside aisles of grocery stores continue to be on the outs with shoppers, whose growing preferences for healthier, fresher and local foods have them patrolling the perimeter and bypassing the center of the store. To reverse the trend and reconnect consumers, it’s imperative that companies making shelf-safe foods innovate accordingly, both in and out of the package.
For retailers who earn 70 to 80 percent of their profit from center-store sales, the key to tapping into consumer interest is examining historical notions of how stores are organized and how shoppers are incentivized to move through them, notes growth strategy firm AMG Strategic Advisors in “The Tipping Point for Center Store.”