TRESemmé Brand Receives Premium Finish and New Can Size
The taller can and super matte varnish are intended to create shelf standout.
Catching the attention of consumers walking down a crowded hair care aisle, filled with several dozen unique brands, can become quite the challenge. With only seconds to spare, brands have to do all they can to stand out and make a connection. Understanding this challenge, Unilever partnered with CROWN Aerosol Packaging North America, a business unit of Crown Holdings Inc., to introduced their new TRESemmé Expert Selection premium hair spray line. The new line was created to appeal to a variety of hair types, styles and consumers of all ages with salon-quality formulas in offerings under Platinum Strength, Youth Boost, Perfectly (un)Done and Keratin Smooth ranges.