International brand design agency bluemarlin has created a new visual identity for Portugal and Angola’s iconic soft drink brand, Sumol. A redesign of the brand’s packaging hits shelves this April throughout all five continents.
With a loyal following and a rich history that dates back to the 1950s, Sumol is a much-loved brand in its home country, Portugal. This new visual identity comes full circle with Sumol’s ambition to reach a wider audience and keep up to date with a younger generation of consumers. Sumol took this opportunity to infuse the brand with new energy and excitement, focusing on the communication of natural fruit refreshment.