Vision Critical Introduces Consumer Goods Intelligence Suite
The solution allows CPGs to anticipate customer preferences and forecast trends to improve products and understand new purchasing behaviors.
Vision Critical, one of the leading customer intelligence platform providers, just launched its Consumer Goods Intelligence Suite, a software solution created to help CPG companies make smarter, more customer-centric business decisions. Established CPG companies are facing growing competition from smaller, more agile upstarts, driven by the growth of digital-savvy customers who lack product loyalty, shop across a variety of channels and rely on peer recommendations.
Consumer Goods Intelligence Suite is a turnkey solution for professionals who want accurate, impactful and timely insight into the people who matter most to their business—their customers.