If you want to build your brand or create long-term brand value with Millennials and Generation Z, then understand the brand they truly value—themselves. Without question, their No. 1 most valuable brand is “Me.” This one insight will fundamentally change how you market to them, your relationship with them and the subsequent results you will achieve through them.
Unknowingly, or perhaps knowingly, Millennials and Gen Zs are building their own tangible network in an age that embraces and accelerates its development. It is a network of people, software and machines that are inter- and intra-linked in singular and plural modes. At the heart of their network is their own growing connectivity, locally and even globally.