Sauza Tequila, the flagship brand of Casa Sauza, will debut a new premium look in June 2015. The refreshed brand identity works to highlight the Sauza family heritage, quality and craftsmanship behind the spirit and elevate its visibility and presence internationally. The largest rebrand in Sauza history will roll out globally, driving the brand’s continued long-term growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets — Japan, Brazil, Russia and the brand’s first foray into China.

“Sauza has been producing premium tequila since 1873, continuously bringing fresh perspectives to old traditions,” says Megan Frank, senior brand director of tequila at Beam Suntory. “The rebranding will strengthen Sauza Tequila’s position in the category globally and offer an invigorated brand experience. The new packaging is simply gorgeous and a major upgrade for the brand and consumers.”