Multisensory Labels Created for Mysterious Beer Oculto
Anheuser-Busch InBev worked with Constantia Flexibles Labels Division.
Leading global brewer Anheuser-Busch InBev has launched a beer with a difference. Oculto, (meaning "hidden" or "waiting to be found") is a tequila-flavored beer, infused with blue agave for a bright citrus flavor.
Launched on Friday the 13th, the brand encapsulates mystery and intrigue, Jorn Socquet, vice president of marketing, Anheuser-Busch explains: “While launching on Friday the 13th may seem unlucky, we’re challenging the superstition. It fits Oculto perfectly. It’s unique. From our approach to our packaging, we’re doing things differently.”