Ever since 1924, when Ace Hardware, “The Helpful Place,” was founded, the company has been dedicated to bringing quality products to its loyal customers. In addition to working with thousands of the world’s finest merchandise vendors, such as Craftsman and Valspar, Ace Hardware puts its own personal stamp of approval on nearly 10,000 different products through its private label merchandise program.
The history of the Ace store brand merchandise dates back to the company’s inception more than 90 years ago. Fast-forward to 2015: Today, Ace Hardware’s private label products are specifically sought out by customers for their quality, durability and value. Ace’s lineup of exclusive brands include Ace, Living Accents, Celebrations, OakBrook Collection, Home Plus, Steel Grip and Grill Mark. Together, these brands annually drive a significant portion of revenue for the $4.7 billion corporation. Ace’s private label business experienced a sales increase of 9.5 percent in 2014, including store brands.