New Bottle for Driven Racing Oil Fires on All Cylinders
The story: Driven Racing Oil manufactures high-technology lubricants to optimize the engine performance of racing vehicles, from hot rods to NASCAR and Indy cars, whether driven by professionals or weekend amateur racers. Its products are also used to protect the valuable vintage engines of collectors’ classic cars. “These are custom oils formulated to meet the high demands of specific engines,” says owner Lake Speed Jr., “from hot-running high speed racing engines to the engines in one-of-a-kind 70-year-old classic cars.”
The challenge: “Our specialty oils are completely different from the standard motor oils consumers use in their cars,” says Speed, “but they are often sitting on the same shelf in an automotive or specialty ‘speed’ shop. We needed distinctive packaging to make them immediately identifiable as Driven products and to leverage our strong reputation.”