Whether consumer packaged goods brands are making an initial foray into pouches or expanding their use, it’s important to stay current on key developments. Notable advancements are happening in pouch design, seal and barrier properties, printing and sustainability.
Each pouch innovation promises to keep this packaging type on its strong growth trajectory. On a global scale, the pouch market is expected to grow 6.2 percent per year through 2018, reaching $37.3 billion, according to The Freedonia Group Inc.’s January 2015 study, “Plastic Film.” In the United States, pouch demand will increase 4.6 percent annually to reach $9.4 billion by 2018, predicts Freedonia. This means pouches could represent almost half of U.S. flexible packaging sales in the next three years.