Serialized Packaging Introduced as Anti-Counterfeiting Solution
With the codes, brand owners and consumers can instantly verify if a product is authentic.
Amcor, a global leader in flexible and rigid plastics packaging, and Kezzler AS, a leader in serialization business services, recently announced a global partnership to offer customers a full service, advanced packaging serialization, backed by a cloud platform. The new product, MaXQ, offers brand owners unique identification codes printed on every pack. The dynamic codes can be used for digital consumer engagement, anti-counterfeiting, track and trace, and other activations.
Amcor’s leadership in packaging innovation paired with Kezzler’s proven technology platform paves the way to making every package unique and interactive, the companies report. The unique codes are generated and printed on each pack, so as to seamlessly integrate with customers’ existing packaging supply chain.