TricorBraun Designs New Packaging for Jack Black Haircare and Skincare Lines
The packages are distinctly masculine and convenient for men to use in multiple settings.
Men’s grooming products company Jack Black LLC sells its extensive line of products through prestige department stores and specialty retailers. Since its founding in 2000, the company has taken a head-to-toe approach to grooming, but this year, the company is expanding its presence significantly in hair with the launch of a full hair care collection of eight products to complete its line. Jack Black began working on the package development for the dramatic new custom green bottles in design in May of 2014; products in the new packaging began shipping in February of 2015.
“Our target is the broad audience of men looking to look and feel their best,” says Emily Dalton, co-founder and executive vice president of Jack Black. “To appeal to those men we focus on three principles, both in product formulation and in packaging: simplicity, quality and masculinity.”