Red foil on the new diamond-shaped logo works to increase product standout on shelf.
Red Diamond, known for its bold wines sourced from premier vineyard sites from around the world, has introduced new packaging for its entire portfolio of wines. The first wines to feature the new packaging began shipping nationally in late February 2015.
The goal of the new package was to improve shelf presence and connect with new consumers. The packaging redesign was based on consumer feedback, and the eye-catching new label that resulted was designed to be modern and edgy, while delivering an updated twist to the brand’s signature red and black color scheme and iconic diamond logo, the brand reports.
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