As Singapore marks its 50th birthday (SG50) this year, Crown Holdings Inc. (Crown) has been actively supporting local and international brands to celebrate the milestone year with eye-catching beverage packaging designs that reflect the festivity of the national jubilee. Leveraging Crown’s leading technology and innovation, brands are establishing metal packaging as a platform to commemorate SG50 with consumers nation-wide in fun and creative ways.
Earlier this year, CROWN Asia Pacific partnered with Heineken Asia Pacific Pte. Ltd. to release a new, limited edition design that celebrates both SG50 and also Tiger Beer’s own 50th anniversary of packaging the popular beverage in metal cans. Inspired by the original Tiger beer can from 1965, the new cans replicate the vintage design, which is closely associated to Singapore’s national identity.