Wine Brand La Catrina Goes Up Against the Best with HP and ILS
There are about 7,000 wineries in the U.S., but the market is dominated by just seven, which claim 80 percent of the retail shelf space and leave all the rest to fight it out for the remaining 20 percent.
And yet, even with those strong statistics, the wine industry is an incredibly conservative, risk-averse market. Wines are either merchandised by region or variety. Labels tend to be three inches square and printed on paper. There is very little innovation.