In the past several years, digital color printing technology has made strong inroads in the label market. Versatile and reliable, the technology has proven to be a valuable resource, especially for short run printing. Yet digital color printing has also challenged converters who have relied primarily on traditional flexo/analog technologies, forcing them to reexamine their business model and the way they service their customers.
But the strides made in digital color printing are not about to erase flexo/analog from the print landscape. Flexo/analog is still the dominant technology of choice for converters and likely will remain so for the foreseeable future due to its unique advantages over digital. Both technologies have a place within the label industry and will continue to coexist.