HP Unlocks Mass Customization Capabilities to Produce 200,000 Unique Bud Light Cans
HP announces that Bud Light has adopted HP digital print technology to produce 200,000 unique, limited-edition Festival cans available at 2015 Mad Decent Block Party music festival events, making Bud Light not only the first beer, but the first brand in the U.S. to use HP SmartStream Mosaic for mass customization.
In celebration of the music, culture and artistry the Mad Decent Block Party festival is known for, one of the U.S.’s best-selling and most popular beer brands sought to capture the energy of the summer music scene through this custom packaging campaign for the U.S. market. Leveraging an HP Indigo WS6800 Digital Press and HP SmartStream Mosaic, 31 designs were transformed into more than 31 million possible graphics, ultimately creating 200,000 unique can designs, with no two cans exactly alike. These special edition Festival cans are currently available at Mad Decent Block Party events through September in cities across the U.S. and Canada.